1) 1st Mover, pioneer & expert
We are the first in Switzerland offering laboratory diamonds.
Direct from diamond labs => we are wholesalers (WHOLESALER)!
We source our diamonds worldwide and directly from the best laboratories in the world.
Excellent quality!
We know which producers have the best diamonds.
We know the different labs and their strengths (large stones, fancy color, melee, shape, cut, quality,
after-treatments, prices, etc.).
B2B: We also sell Lab Grown Diamonds to jewelers.
2) Very attractive prices
Lab diamonds are much cheaper than mined diamonds, up to 70% cheaper.
3) Sustainability
We are sustainable and ethical from A-Z:
-> Sustainable lab diamonds (many of our suppliers work with renewable energies e.g. solar)
-> Recycled metals (gold & platinum) -> RJC certified (Responsible Jewellery Council)
-> sustainable wooden jewelry boxes
-> sustainable packaging
4) Swissness
Swiss company
Swiss quality products (jewelry)
“Swiss Made” Made in Switzerland
Our designers, goldsmiths, stone setters (InHouse) and atelier are in Switzerland
5) Top quality
Luxury brand with excellent quality throughout: lab diamonds, jewelry, packaging, etc.
We are Swiss pioneer and expert in lab diamonds. We source our diamonds directly globally from the best laboratories in the world. We are wholesalers. We know which producers have the best diamonds, where which laboratory has its strengths. We have the expertise which growing methods are best for what and for which diamonds – size/color/cut – which lab is best. Our diamond jewelry is eco-friendly, sustainable and ethical. Lab diamonds have a massively better carbon footprint than mine diamonds. Our jewelry boxes and packaging materials are also made of environmentally friendly materials. Our designers, goldsmiths and stone setters are in our studio in Switzerland. We place the highest value on excellent quality “Swiss Made”. We work with the most modern technologies such as CAD-3D computer visualization. We are a Swiss luxury brand with attractive prices!